SAP Coffee

This promotional video was conceived, written, cast, shot and edited in 15 days. Please don't get any ideas.

SAP Why Wait?

After the success of last year's Make It Clear Video, SAP asked us to conjure up a sequel. Sequels can be a challenge. Just ask Stallone or Lucas. But we were up to it, doubling the number of effects, adding a little more wow, but most importantly, successfully telling the client's story.

Under intense time pressure, we wrote, shot and posted this video over a 4-week period. And this just in. In its first week, it got over 20,000 views on YouTube.

SAP Retail

This effort for SAP is a 2-minute video that promotes their suite of software for retail users. It premieres on the big screen at SAP's annual Sapphire Convention (attended by 25,000 users) and then resides on their website, on sales people's laptops as well as used in mailings.

Again, Real handled all creative, writing, producing and post production.

SAP Lenovo Customer Story

SAP sent us to Beijing for a week to create this 3-minute customer story. It was one of three videos that included shooting British Gas in the London and ConAgra in Omaha.

SAP Sapphire

SAP asked us to create a video that would inspire European SAP sales people to attend Sapphire Madrid, their annual cutomer event (SAP's MacWorld). Under a tight schedule, a tighter budget, this video actually delivered a marked improvement in attendance.